AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps in the US: Q2 2022 Performance
Explore the performance of the top 5 drawing and coloring apps in the United States during Q2 2022, including weekly downloads, revenue, and active user trends.
In the second quarter of 2022, the top 5 drawing and coloring applications in the United States displayed varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on Sensor Tower data.
Happy Color by Numbers Game from X-Flow saw a consistent performance throughout Q2 2022. Weekly revenue peaked at around $14K at the beginning of April and gradually declined to about $8.8K in early May, before stabilizing around $9K to $10K. Weekly downloads fluctuated, starting at approximately 153K in late March and dropping to around 97K by mid-May, then rising again to finish strong at 125K by the end of June. Active users remained relatively stable, hovering between 2.1M to 2.3M throughout the quarter.
Phone Case DIY by Crazy Labs showed notable growth in weekly downloads, starting at around 102K in late March and peaking at approximately 149K by the end of June. Active users followed a similar trend, beginning at roughly 344K and increasing steadily to nearly 393K by the quarter's end.
Color by Number：Coloring Games from Wildlife Studios experienced a decline in weekly revenue from $115K at the end of March to around $65K in early May, before slightly recovering to about $76K by late June. Weekly downloads saw a dip from about 96K in late March to a low of 50K in early May, but climbed back to approximately 81K by the end of June. Active users showed a downward trend initially but stabilized around 520K towards the quarter's end.
DIY Keyboard 3D, also from Crazy Labs, had a varied performance with weekly downloads starting at around 72K in late March, peaking at nearly 98K in early April, and then fluctuating between 47K to 84K. Active users ranged from about 113K to 158K, showing some volatility throughout the quarter.
Finally, Color Pop AI - Coloring Book by MWM exhibited a steady increase in weekly revenue, starting at approximately $12K in late March and peaking at around $15K in early April, then stabilizing between $10K and $13K. Weekly downloads began at about 85K and fluctuated, reaching a high of nearly 98K in early June before dropping to around 70K by the end of the quarter. Active users saw a steady climb from roughly 155K in late March to a peak of about 182K in early June, before settling around 144K by the end of June.
These insights are based on Sensor Tower data, where you can find more detailed information and further analysis.
